Top 5 Virtual Fitness Programs in Mexico for Q4 2023

The fourth quarter of 2023 saw notable trends in the performance of the top five virtual fitness programs in Mexico. Here's a detailed look at the downloads, revenue, and weekly active users for each app.

Strava: Run, Bike, Hike experienced a consistent rise in revenue, peaking at approximately $15.6K in the final week of December. Downloads fluctuated, with a notable spike of 4.2K in the last week of December. Weekly active users saw a significant increase, reaching nearly 150K by the end of the quarter.

Wikiloc Outdoor Navigation GPS had steady revenue growth, peaking at around $7.6K in the last week of December. Downloads were relatively stable, with a slight increase in the last week of December to 1.3K. Weekly active users remained consistent, with minor fluctuations, ending the quarter at about 5.3K.

Workout Planner Muscle Booster saw a dramatic spike in revenue, culminating at $13.5K in the last week of December. Downloads also surged, reaching over 22K in the same period. Weekly active users significantly increased, peaking at approximately 43K by the end of the quarter.

Zwift: Ride and Run maintained a stable revenue flow, ending the quarter at around $4.3K. Downloads remained low but saw a slight increase to 102 in the final week of December. Weekly active users showed minor fluctuations, ending the quarter at 284.

Freeletics: Workouts & Fitness experienced a peak in revenue at around $7.2K in the last week of November. Downloads saw a notable spike in November with 4K downloads, but overall, there was a decline towards the end of the quarter. Weekly active users peaked at 15.8K in November but dropped to about 10.6K by the end of December.

These insights are sourced from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.